JERUB
Over the last two years JERUB has hit major milestones, amassing over 80 million streams, releasing three projects, and earning support from BBC Radio 1, Radio 2, Spotify, Apple Music Deezer, Tidal, and Amazon Music, along with over 200 regional radio stations.
JERUB has sold-out headline tours and supported JP Cooper, Gavin James, Tom Walker, Victor Ray, and Nick Mulvey across the UK and Europe.
His standout TV appearances include opening the King’s Coronation Concert on BBC1 with Pete Tong’s Heritage Orchestra, and performances for Children In Need, Who Dares Wins
Awards, Comic Relief, Sunday Brunch and Stand Up To Cancer.
JERUB’s effortless style is a key part of his appeal. “He looks like a star already,” praised Tom Grennan.
His honest, relatable songwriting places JERUB in the same emotional pop lane as artists like Myles Smith, Teddy Swims and Lewis Capaldi, blending emotional depth with chart-ready production, firmly marking him as one to watch.
General: thando@zulumusic.uk
Live: Gary Howard & Jacob Simone, UTA
Over the last two years JERUB has hit major milestones, amassing over 80 million streams, releasing three projects, and earning support from BBC Radio 1, Radio 2, Spotify, Apple Music Deezer, Tidal, and Amazon Music, along with over 200 regional radio stations.
JERUB has sold-out headline tours and supported JP Cooper, Gavin James, Tom Walker, Victor Ray, and Nick Mulvey across the UK and Europe.
His standout TV appearances include opening the King’s Coronation Concert on BBC1 with Pete Tong’s Heritage Orchestra, and performances for Children In Need, Who Dares Wins
Awards, Comic Relief, Sunday Brunch and Stand Up To Cancer.
JERUB’s effortless style is a key part of his appeal. “He looks like a star already,” praised Tom Grennan.
His honest, relatable songwriting places JERUB in the same emotional pop lane as artists like Myles Smith, Teddy Swims and Lewis Capaldi, blending emotional depth with chart-ready production, firmly marking him as one to watch.
General: thando@zulumusic.uk
Live: Gary Howard & Jacob Simone, UTA
Joel Baker
Joel Baker, the Nottingham native, is a Radio 1 play-listed artist, drawing inspirations from Bob Dylan and J Dilla. An artist who is never comfortable with treading water in the status quo, Joel is often boxed as un-boxable.
A former Parliamentary speech writer, Joel left the House Of Commons to pursue music after spamming music bosses with his first demo tape in Parliamentary envelopes. After being discovered by Fearne Cotton & Zane Lowe, Joel became a hotly tipped one-to-watch and began his journey touring the world and releasing many acclaimed projects.
Joel has collaborated and been cosigned by a diverse collection of artists, from Sneakbo to Mahalia, from Etta Bond to Taylor Swift, from Abra Cadabra to Little Simz.
Joel became an elected member of the prestigious IVORS academy in 2018 where he has been working to change the narrative of mental health amongst a new generation of musicians. On his video podcast he has interviewed everyone from Plested to Joy Crooks to Maisie Peters.
General: thando@zulumusic.uk
PERSIA HOLDER
PERSIA HOLDER
Persia Holder is an artist who channels her deepest, darkest feelings and waves of wistful nostalgia into her
songwriting. Those vulnerable emotions that come from experiences she has kept locked away become the heartbeat
of songs rich with deft lyricism.
With her blend of emotional pop and soulful storytelling, Persia Holder is part of a new wave of British artists redefining vulnerability. Her debut EP I Didn’t Think You’d Hear This introduced a voice both powerful and deeply human — one that turns late-night thoughts into anthems. Persia writes songs that hold space for heartbreak, self-growth and the quiet moments in between.
General: thando@zulumusic.uk
Persia Holder is an artist who channels her deepest, darkest feelings and waves of wistful nostalgia into her
songwriting. Those vulnerable emotions that come from experiences she has kept locked away become the heartbeat
of songs rich with deft lyricism.
With her blend of emotional pop and soulful storytelling, Persia Holder is part of a new wave of British artists redefining vulnerability. Her debut EP I Didn’t Think You’d Hear This introduced a voice both powerful and deeply human — one that turns late-night thoughts into anthems. Persia writes songs that hold space for heartbreak, self-growth and the quiet moments in between.
General: thando@zulumusic.uk
