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Aaron Taylor

London born and raised Aaron Taylor never planned on being a star. He had envisioned a life in music, but one in which he’d produce, write for and play with other artists. However, the brilliant songs he was writing kept on stacking up and soon there were more than he knew what to do with. “So I thought I might as well just sing them myself and get them out there", he says. Almost instantly the first of Taylor’s solo tracks, ‘Lesson Learnt’, was picked up by Apple and used globally in one of their adverts, giving him the confidence to properly go it alone. Since then he’s developed a thrillingly diverse, dedicated fanbase, with support from Rinse FM to BBC 6Music and co-signs from tastemakers Annie Mac, Gilles Peterson and Mistajam. Even Elton John has featured Taylor on his eclectic Beats1 show. “My loftiest ambition is to win a Grammy,” says Taylor. “I know it sounds cliche, but it’s something I’ve wanted since I was a kid.” As flights of fancy go, on the basis of his debut album ICARUS, it’s a dream that’s definitely got wings.

General: thando@zulumusic.uk

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Joel Baker

Joel Baker, the Nottingham native, is a Radio 1 play-listed artist, drawing inspirations from Bob Dylan and J Dilla. An artist who is never comfortable with treading water in the status quo, Joel is often boxed as un-boxable.

A former Parliamentary speech writer, Joel left the House Of Commons to pursue music after spamming music bosses with his first demo tape in Parliamentary envelopes. After being discovered by Fearne Cotton & Zane Lowe, Joel became a hotly tipped one-to-watch and began his journey touring the world and releasing many acclaimed projects.

Joel has collaborated and been cosigned by a diverse collection of artists, from Sneakbo to Mahalia, from Etta Bond to Taylor Swift, from Abra Cadabra to Little Simz.

Joel became an elected member of the prestigious IVORS academy in 2018 where he has been working to change the narrative of mental health amongst a new generation of musicians. On his video podcast he has interviewed everyone from Plested to Joy Crooks to Maisie Peters.

General: thando@zulumusic.uk

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JERUB

Born in Nigeria and raised in Nottingham from the age of 10, JERUB is one of the UK’s most
promising new talents. Perfectly blending irresistible pop sounds with his soulful vocals, he is truly a
voice to treasure. Sharing a musical vulnerability similar to Lewis Capaldi, Tom Grennan and Ed
Sheeran, his lyrics come straight from the heart. Pain, love and hope all theme JERUB’s lyrics. His
undeniable ability to effortlessly blend his relatable and revelatory songwriting with alluring and
chart-ready production is what has put JERUB firmly en route to mainstream megastardom.
A live setting is where JERUB really comes alive, leaving crowds around the world in utter awe with
his emotive performances.

General: thando@zulumusic.uk
Bookings: Jess Kinn (One Fiinix Live)